Woodcrafters needed something to leave behind with potential customers that had more information about their cabinet and countertop installation company. The design had to be consistent with their existing marketing materials and target two types of customers. The main message was directed at remodeling home owners but the design also had to appeal to builders.
Woodcrafters [...]
I created this graphic awhile back to illustrate the screen printing process and help my customers understand the process. Screen printing is one of the simplest printing process, but it is probably the one that requires the most imagination to get to the end result.
I get a few calls a month asking to do one [...]
The most popular printing method for small business marketing materials is offset lithography. This is a little guide to the process. It’s not suppose to make you an expert but it will help you understand the jargon of printers and graphic designers.
DESIGNING IT
You first have to start out with a design which is made in [...]
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