Alpha Fire and Safety Logo Design

Calvin Hanson — Tue, 14 Apr 2009 15:09:27 +0000

I just finished up the logo design for Alpha Fire and Safety this week. We explored many different areas for the logo with the goal to set themselves apart from the other Fire and Safety equipment companies in the Greenville SC area and, more personally for them, add symbolism to their faith. We went away from using the normal red and yellow flame themed logo designs found on 95% of the Fire and Safety Companies.

We settled on using a lion because of it’s symbolism to what the company is founded on. The company name “Alpha” is a reference to Jesus’ words in Rev 22:13 “I am Alpha and Omega, the beginning and the end, the first and the last.” Lions are used to symbolize Kings, powerfulness, and God (think Narnia). The Jesus fish is also one of the most recognizable symbols of Christianity. The flame in the “fi” Ligature hints at the industry Alpha Fire is involved with and plays off the word “FIRE”. I customized a font from a italicized serif to a script for a different modern look that flows well with the other design elements.

The final logo is one of my favorites because of its simple visual elements that have a big impact.

Alpha Fire Logo Design

Alpha Fire and Safety Inc installs fire extinguishing and safety products in commercial and industrial businesses such as restaurants or computer labs. They are located in Mauldin SC. You can visit their website here: www.alphafiresafety.com

Graphic Design Greenville » lion

Alpha Fire and Safety Logo Design