We settled on using a lion because of it’s symbolism to what the company is founded on. The company name “Alpha” is a reference to Jesus’ words in Rev 22:13 “I am Alpha and Omega, the beginning and the end, the first and the last.”  Lions are used to symbolize Kings, powerfulness, and God (think Narnia). The Jesus fish is also one of the most recognizable symbols of Christianity. The flame in the “fi” Ligature hints at the industry Alpha Fire is involved with and plays off the word “FIRE”. I customized a font from a italicized serif to a script for a different modern look that flows well with the other design elements.

The final logo is one of my favorites because of its simple visual elements that have a big impact.

Alpha Fire Logo Design

Alpha Fire and Safety Inc installs fire extinguishing and safety products in commercial and industrial businesses such as restaurants or computer labs. They are located in Mauldin SC. You can visit their website here: www.alphafiresafety.com

Cody's Kayak Rentals Logo Design

Kayaks have a distinct shape, as do the paddles for the kayak. I wanted to incorporate both into the  logo design for Cody’s Kayak Rentals.

Cody's Kayak Rentals Website Design

With the Cody’s Kayak web design I wanted to create something earthy that appealed to people wanting to get outdoors. I used burnt edges, rough stitching, and organic backgrounds to create the effect. The t-shirts reflect the same earthy feel I kept consistent across the mediums.

Cody's Kayak Rental T-shirt Design

Cody’s Kayak Rentals operates out of lakes and rivers in the Greenville, SC area including Lake Robinson and Tiger River. To rent a kayak or to learn more about Cody’s Kayak Rentals, visit www.codyskayaks.com or call Duane at  (864) 293-4632.

South Carolina Policy Council Christmas Card

Recently I was commissioned to create the Christmas card design for the South Carolina Policy Council. They needed a Christmas card that was festive and classy. I created a somewhat nostalgic look with the textures and borders and kept the colors and font festive. The design needed a .125 inch white space border because the printer called for no bleed.

The South Carolina Policy Council best describes what they do on their website:

Since 1986 the South Carolina Policy Council Education Foundation has brought together civic, community and business leaders from all over our state to discuss innovative policy ideas that advance the principles of limited government and free enterprise.

South Carolina Policy Council Christmas Card Back

Cabinets and Tops Advertisement Design and photography

One of my great clients, Cabinets and Tops needed an advertisement for the Greenville News. They designed a kitchen for an upscale builder in Tuscany Falls in Greenville, SC. I had the pleasure of photographing this beautiful kitchen. For the ad layout, I wanted to create an eye catching design to match the dramatic photography. I played off of a fairytale story theme to add interest.

Cabinets and tops ad Design by Photo Graphics - Ran in the Greenville News

This ad design was ran earlier this month (November) in the Greenville News. I wanted to deliver a simple message that Cabinets and Tops satisfies all of their customers. What better way than to add a testimonial to the ad! The headline combined with the white space draws viewers in to read more.

Cabinets and Tops of the Upstate is a cabinet and countertop designer and installer in Greenville, SC. Visit them at their website www.cabinets-tops-upstate.com

I’ll be posting a test site soon when I have the shell of the website design working. Check out the test site and give me some feedback! THE SITE IS LIVE! View site here.

Photo Graphics Website Design Comp