Graphic Design Greenville » cool wicking pjs http://www.graphicdesigngreenville.com Graphic Design Articles, Inspiration & Designs Mon, 09 Jan 2012 20:29:52 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Cool Wicking PJs Logo Design http://www.graphicdesigngreenville.com/logo-design/cool-wicking-pjs-logo-design/ http://www.graphicdesigngreenville.com/logo-design/cool-wicking-pjs-logo-design/#comments Thu, 05 Mar 2009 15:31:43 +0000 Calvin Hanson http://www.graphicdesigngreenville.com/?p=201 This logo design project had me getting in touch with my feminine side! After discussing the goals of the company with owner, Laura Wheelock, we decided the Cool Wicking PJ’s logo design needed to appeal to her main target market, women suffering from night sweats, a common occurrence during menopause. We wanted to communicate comfort, woman, sleep (sleeping until morning), coolness, and pajamas.

Cool Wicking PJs Logo Design

Cool Wicking PJs Logo Design

Cool Wicking PJs offers innovative products that wick away night sweats including moisture wicking sleepwear,  men’s moisture wicking t-shirts, sheet sets that stay cool, and cooling mist spray.  Visit them online for more information on all their moisture wicking product offerings and to buy products: www.coolwickingpjs.com.

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