Are Chamber of Commerce memberships worth it?
With businesses having to shrink their budget for any sort of advertising, one of the items that might not make the cut is the local chamber of commerce membership. Before you throw the membership form in the trash, lets analyze the benefits.
What is the fee for joining the chamber of commerce?
Usually a range of $150-over $1000 for different benefits.
What are the benefits of joining a chamber?
- Advertising opportunities-if you are a business to business company, you have a list of potential customers at your fingertips in the members directory. Some chambers have banner advertising on their website and send out monthly newsletters with ad spots.
- Targeted Networking-There are weekly or monthly events for members only to get out and network with other business owners. Where else are you going to find potential customers gathering in one area?
- Member to member discounts-Because you are part of the chamber, you will have access to some very attractive discounts in many different industries.
- Discounts on major expenses-As a member, your chamber might have discounts on phone/internet service, office supplies, and insurance to name a few.
- Website traffic increase and search engine boost-Because the chamber will link to your website, you will receive traffic! The Chamber websites have all sorts of relevant content relating to business, so you should receive a modest boost in search results.
- Get active in the community-You can help your community grow which will trickle down to help your business grow. Customers like businesses who are involved in their community. Plus, if you are a home business, community activities get you out of the house and allows you to talk to people which is one of the best ways to gain business.
If you haven’t saved enough from those benefits, here’s the estimated ROI breakdown:
Average profit per customer: $150
Average cost of Chamber Membership: $350
Amount of customers to payoff membership: 3
For best results from your membership, become involved in the chamber and attend as many events as you can.
I recently joined my local chamber, Greater Greer Chamber of Commerce. My membership will be paid off just by the membership coupon book! I also get a free banner ad for the year. Visit Greater Greer Chamber of Commerce Website to check out the benefits. Here’s a sample listing.
Tags: benefits, chamber of commerce, greater greer, local advertising, membership, sc, Small Business Marketing


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