Kayaks have a distinct shape, as do the paddles for the kayak. I wanted to incorporate both into the logo design for Cody’s Kayak Rentals. With the Cody’s Kayak web design I wanted to create something earthy that appealed to people wanting to get outdoors. I used burnt edges, rough stitching, and organic backgrounds to [...]
Woodcrafters needed something to leave behind with potential customers that had more information about their cabinet and countertop installation company. The design had to be consistent with their existing marketing materials and target two types of customers. The main message was directed at remodeling home owners but the design also had to appeal to builders. [...]
THE PROBLEM PHOTO: ALL of us have seen this photo that is low resolution, highly compressed under exposed with the house on the hill looking like it is a pyramid because the photo was taken with the wrong settings and at a bad angle! I am here to give you some tips on creating photos [...]
Calvin Hanson, owner and design professional of Photo Graphics, will be speaking to Hillcrest High School seniors on January 8, 2009. His goal is to educate the students on the graphic design profession. He is honored at the offer to speak to the students.
Merry Christmas and a Happy New Year! Thank you all my customers, readers, family and friends for a great 2008! I wish the best for you, your family and your business in 2009. Calvin Hanson
Take a page from large retailers and offer your customers gift certificates! Gift Certificates work great around the holidays for those hard to buy people and you can take advantage of it. The best part is any business can create them using Microsoft Publisher or any word processor! Microsoft has quite a few templates on [...]
Recently I was commissioned to create the Christmas card design for the South Carolina Policy Council. They needed a Christmas card that was festive and classy. I created a somewhat nostalgic look with the textures and borders and kept the colors and font festive. The design needed a .125 inch white space border because the [...]
One of my great clients, Cabinets and Tops needed an advertisement for the Greenville News. They designed a kitchen for an upscale builder in Tuscany Falls in Greenville, SC. I had the pleasure of photographing this beautiful kitchen. For the ad layout, I wanted to create an eye catching design to match the dramatic photography. [...]
With businesses having to shrink their budget for any sort of advertising, one of the items that might not make the cut is the local chamber of commerce membership. Before you throw the membership form in the trash, lets analyze the benefits. What is the fee for joining the chamber of commerce? Usually a range [...]
So you are starting a business and need a logo design! Great. The only problem is you’ve spent your start up money on other parts of the business. How can you have a logo designed without taking out another loan? TIP #1 – BE PREPARED! (this is the most important tip and the other tips [...]
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