Cool Wicking PJs Logo Design
This logo design project had me getting in touch with my feminine side! After discussing the goals of the company with owner, Laura Wheelock, we decided the Cool Wicking PJ’s logo design needed to appeal to her main target market, women suffering from night sweats, a common occurrence during menopause. We wanted to communicate comfort, woman, sleep (sleeping until morning), coolness, and pajamas.
Cool Wicking PJs offers innovative products that wick away night sweats including moisture wicking sleepwear, men’s moisture wicking t-shirts, sheet sets that stay cool, and cooling mist spray. Visit them online for more information on all their moisture wicking product offerings and to buy products: www.coolwickingpjs.com.
Tags: cool wicking pjs, coolwickingpjs.com, Logo Design, moisture wicking sleepwear, night sweats, sheet sets, t-shirts


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