Cool Wicking PJs Logo Design

Cool Wicking PJs offers innovative products that wick away night sweats including moisture wicking sleepwear,  men’s moisture wicking t-shirts, sheet sets that stay cool, and cooling mist spray.  Visit them online for more information on all their moisture wicking product offerings and to buy products: www.coolwickingpjs.com.

GAP Baseball Advertisement Design

GAP Baseball League is a 28 and older for-fun baseball league in Greenville SC. Visit their website for more information on his upcoming spring season www.gapbaseball.com.

Why not use the publication’s design staff?

Jack from GAP Baseball decided to use an outside designer (me) for his small ad he is placing in the Greenville News. Most magazines and newspapers will design your ad for free or cheap, which may sound great. The only problem is many of these publications are under a great deal of pressure from deadlines and can not give your design the time needed to think up an effective ad. This is a generalization, but nevertheless usually a true one. Some publications have great designers on staff that create great ads. Jay Conrad Levinson, author of Guerrilla Marketing, advises small business owners to hire a graphic designer or go to the publication with your specific layout idea already on your mind in order to get an effective ad design.

The billboard will be strategically placed on Wade Hampton Blvd in March 2009 to allow people to see the ad and know how to get to Bluestone Communities.

Rosewood Communities Bluestone Billboard Design

Bluestone Cottages is a maintenance-free, new home community in Greer, SC. For more information, visit Rosewood Communities website.

Cody's Kayak Rentals Logo Design

Kayaks have a distinct shape, as do the paddles for the kayak. I wanted to incorporate both into the  logo design for Cody’s Kayak Rentals.

Cody's Kayak Rentals Website Design

With the Cody’s Kayak web design I wanted to create something earthy that appealed to people wanting to get outdoors. I used burnt edges, rough stitching, and organic backgrounds to create the effect. The t-shirts reflect the same earthy feel I kept consistent across the mediums.

Cody's Kayak Rental T-shirt Design

Cody’s Kayak Rentals operates out of lakes and rivers in the Greenville, SC area including Lake Robinson and Tiger River. To rent a kayak or to learn more about Cody’s Kayak Rentals, visit www.codyskayaks.com or call Duane at  (864) 293-4632.

Woodcrafters Cabinetry Advertisement Flyer Design

Woodcrafters needed something to leave behind with potential customers that had more information about their cabinet and countertop installation company. The design had to be consistent with their existing marketing materials and target two types of customers. The main message was directed at remodeling home owners but the design also had to appeal to builders.

Woodcrafters Cabinetry is a cabinet company in Greer, SC. They carry many popular cabinet lines such as Kraftmaid and Blackstone Cabinetry. You can visit their website here.

A checklist of things to include on your business’ gift certificate design:

• Make it simple and professional, if you are printing it out and designing it.
• Make sure the design has the essentials. TO, FROM, AMOUNT, and AUTHORIZED BY. Always include all of your business information and website as with any marketing piece! The recipient might not know where your store is!
• Print it on heavy weight matte or paper so your customer can easily write on it. The weight of paper is for durability and professionalism. The recipient might not redeem the certificate for months so you want it to last.
• You can easily fit 3 certificates per page. A good idea is to make it the size of a dollar bill so it can easily fit in a wallet.
• Security might not be an issue, if you plan on selling 10 to 20 certificates. If you plan on selling hundreds, you might want to put a type of watermark so it is difficult to photocopy (see example below).

Love of Fitness Gift Certificate Design

Love of Fitness has had good success with their personal training gift certificates seen above. If you are interested in a personal training certificate, visit her website and contact her for more information. If you are interested in gift certificate design or need help designing your certificates, contact Calvin at pgraphics.biz.

Happy Holidays!

South Carolina Policy Council Christmas Card

Recently I was commissioned to create the Christmas card design for the South Carolina Policy Council. They needed a Christmas card that was festive and classy. I created a somewhat nostalgic look with the textures and borders and kept the colors and font festive. The design needed a .125 inch white space border because the printer called for no bleed.

The South Carolina Policy Council best describes what they do on their website:

Since 1986 the South Carolina Policy Council Education Foundation has brought together civic, community and business leaders from all over our state to discuss innovative policy ideas that advance the principles of limited government and free enterprise.

South Carolina Policy Council Christmas Card Back

Cabinets and Tops Advertisement Design and photography

One of my great clients, Cabinets and Tops needed an advertisement for the Greenville News. They designed a kitchen for an upscale builder in Tuscany Falls in Greenville, SC. I had the pleasure of photographing this beautiful kitchen. For the ad layout, I wanted to create an eye catching design to match the dramatic photography. I played off of a fairytale story theme to add interest.

Cabinets and tops ad Design by Photo Graphics - Ran in the Greenville News

This ad design was ran earlier this month (November) in the Greenville News. I wanted to deliver a simple message that Cabinets and Tops satisfies all of their customers. What better way than to add a testimonial to the ad! The headline combined with the white space draws viewers in to read more.

Cabinets and Tops of the Upstate is a cabinet and countertop designer and installer in Greenville, SC. Visit them at their website www.cabinets-tops-upstate.com

I have created all of their marketing materials including: logo design, website design, t-shirt designs, and event marketing materials. Check out some of the design below and be sure and visit their website www.childofthekingfund.org. They have an upcoming event on NOV 9th. If you are interested in adoption or just want to support a great cause, check their website for more details.

Child of the king Fund Website Design

Child of the King Logo Design

Child of the King Fund Adult T-shirt Design

Screen Printing Step by Step

I created this graphic awhile back to illustrate the screen printing process and help my customers understand the process. Screen printing is one of the simplest printing process, but it is probably the one that requires the most imagination to get to the end result.

I get a few calls a month asking to do one t-shirt with a photo on it. While I would like to help these customers out, it takes a minimum of 4 colors to reproduce an image which means 4 separate screens. Most screen printers charge $15 a screen, making just the set up for the shirt $60. A much more economical method to print just one shirt is direct to garment inkjet printers. These are much like your home inkjet printers but on a larger scale. Although there aren’t any printers in the Greenville SC area yet, you can buy one shirt online for around $20 (from instashirt.com).

For orders over 24 t-shirts, we can help you out!