This logo design project had me getting in touch with my feminine side! After discussing the goals of the company with owner, Laura Wheelock, we decided the Cool Wicking PJ’s logo design needed to appeal to her main target market, women suffering from night sweats, a common occurrence during menopause. We wanted to communicate comfort, [...]
GAP Baseball League needs to attract ball players above the age of 28 for his for-fun Great American Pastime Baseball League. GAPBL decided to have an advertisement designed to be printed in the Greenville News. The ad is meant to catch the eye and draw people to call GAP Baseball or visit their website. GAP [...]
Rosewood Communities needed a billboard designed to promote their maintenance-free community Bluestone Cottages in Greer, SC. The design stays consistent with the other marketing materials for Bluestone Cottages. The main message is that Bluestone Cottages isn’t your ordinary maintenance-free community, but one with style, quality and a good location. The billboard will be strategically placed [...]
Kayaks have a distinct shape, as do the paddles for the kayak. I wanted to incorporate both into the logo design for Cody’s Kayak Rentals. With the Cody’s Kayak web design I wanted to create something earthy that appealed to people wanting to get outdoors. I used burnt edges, rough stitching, and organic backgrounds to [...]
Woodcrafters needed something to leave behind with potential customers that had more information about their cabinet and countertop installation company. The design had to be consistent with their existing marketing materials and target two types of customers. The main message was directed at remodeling home owners but the design also had to appeal to builders. [...]
Take a page from large retailers and offer your customers gift certificates! Gift Certificates work great around the holidays for those hard to buy people and you can take advantage of it. The best part is any business can create them using Microsoft Publisher or any word processor! Microsoft has quite a few templates on [...]
Recently I was commissioned to create the Christmas card design for the South Carolina Policy Council. They needed a Christmas card that was festive and classy. I created a somewhat nostalgic look with the textures and borders and kept the colors and font festive. The design needed a .125 inch white space border because the [...]
One of my great clients, Cabinets and Tops needed an advertisement for the Greenville News. They designed a kitchen for an upscale builder in Tuscany Falls in Greenville, SC. I had the pleasure of photographing this beautiful kitchen. For the ad layout, I wanted to create an eye catching design to match the dramatic photography. [...]
Child of the king is a non-profit company with the goal of raising awareness and aiding in the adoption process for families that want to adopt but might not have the resources. Three of my siblings have adopted and so I am well aware of the high cost of adoption. When I got the call [...]
I created this graphic awhile back to illustrate the screen printing process and help my customers understand the process. Screen printing is one of the simplest printing process, but it is probably the one that requires the most imagination to get to the end result. I get a few calls a month asking to do [...]
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